Revenue leak calculator

Six numbers. Then you'll know.

Money you pay out, money you never capture, money you burn doing it by hand. Move the sliders — the arithmetic is shown, so you can argue with it.

Your numbers

Inquiries a month 60

Calls, forms, chats, DMs — everyone who reaches out.

Of those, how many go unanswered and never get followed up 30%

Not "called back later" — the ones that fall through entirely.

Average value of a customer $1,200

Your close rate on the ones you do answer 30%

What you actually keep after costs 30%

Your margin. A missed $1,200 job doesn’t cost you $1,200 — it costs you the profit on it.

What you pay monthly for your website $400

Retainer, hosting, "small change" invoices. Zero if you own and run it yourself.

Hours a week your team spends on manual admin 12

Re-typing bookings, chasing invoices, copying between tools.

Assumption you can change

Loaded hourly cost of that admin time $45

Wage plus overhead. We default to $45 — set it to yours.

Leaking, per year

$0 a month

And if inbound grew by25%

$0a year on top

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Your number, not ours. We have no data that entitles us to promise a growth rate, so we don’t — drag it to whatever you think is real.

What we'd actually do

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Walk me through it → See the work

20 minutes. Then you'll know.

How this is worked out, and where we hold back. Every figure is profit, not revenue — a missed job costs you the margin on it, not the invoice. We count only 60% of missed leads as recoverable, because you will never catch them all and one reached three days late closes worse than one answered live. The website line is a saving, not a loss, and only the part above the $24.99/mo you’d pay us instead. Admin hours are counted at 60% automatable — a system absorbs a lot of it, never the lot. The growth figure is a scenario you set yourself; we don’t forecast it. Every one of these choices makes the number smaller. That’s deliberate — a calculator that flatters you is no use to either of us.